Since 1986, Mark Herring has been providing qualitative market research for the healthcare industry in both domestic and global markets. His research experience includes projects in the following categories:

  • Pharmaceutical products – diabetes, cardiac disease/cardiovascular surgery, psychiatric illness (schizophrenia, bipolar disorder, depression), cancer (both solid and liquid tumors), HIV/AIDS and many other disease states
  • Acute medical services patient satisfaction research and new product development for hospitals, health systems and physician groups
  • Medical equipment – medical/surgical devices, patient monitoring equipment and nuclear medical imaging
  • Health insurance/managed care plans – flexible spending accounts, health savings accounts and other elements of consumer-driven healthcare
  • Health policy - projects for Centers for Disease Control and Prevention on issues ranging from bioterrorism to avian flu to childhood vaccination policies


  • International research his network of contacts allows Mark to secure high-quality central location venues and expert moderators throughout the European Union, Canada and Central/South America
  • Dealing with sensitive subjects – including past projects interviewing HIV+ persons, breast cancer survivors, patients with schizophrenia and other psychiatric illnesses, persons with Parkinson's disease, recent transplant patients
  • Collecting data from Key Opinion Leaders in healthcare - including physicians, benefits consultants, healthcare administrators, innovators creating cutting-edge medical technology


  • Has a doctorate in Counseling Psychology from Baylor University with doctoral-level training in experimental design, group process and behavioral research
  • Cited in Who’s Who in America 49th Edition (1994) and subsequent editions
  • Elected to International Board of Directors, Qualitative Research Consultants Association (QRCA) – 2005 to 2006
  • Chapter Leader, Philadelphia/Delaware Valley Chapter of QRCA – 2003 to present
  • Facilitated QRCA’s strategic planning process - 2000, 2004

"Mark Herring has provided excellent marketing research and planning services
for Salina Regional Health Center.  He is a superb group facilitator who is able
to get to the heart of an issue and help the client identify the most important
actions to be taken.  His integrity and service philosophy have kept us as a
client for over 20 years!"

Charles G. Grimwood, Ph.D.
Vice President
Salina Regional Health Center

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