Having worked in medical market research for over twenty years, Mark has senior-level experience with all aspects of qualitative research for healthcare – managing, designing, moderating and analyzing data for both domestic and global market research studies. A recent project involved completing all domestic interviews, overall project management and analysis/report-writing for data collected in Canada, the UK, Spain, France, Germany and Italy. Mark’s work includes positioning new products, extending existing products to new markets, market segmentation and assessing/improving messaging concepts and advertising campaigns. Today, Mark Herring is President of Mark Herring Associates.

Past work includes research on pharmaceutical products related to cancer, diabetes, cardiac disease/cardiovascular surgery, psychiatric illness (schizophrenia, depression, bipolar disorder), HIV/AIDs, autoimmune disorders (inflammatory bowel disease, ankylosing spondylitis) and many other disease states.

Mark also has performed qualitative research projects for non-pharmaceutical healthcare organizations, including manufacturers of medical/surgical devices and nuclear medical imaging.

He has worked regularly with health insurance companies, analyzing the attractiveness of a variety of innovations in healthcare coverage, including flexible spending accounts and other elements of consumer-driven health care.

Mark works regularly on public health issues. He has completed qualitative research projects for the national Centers for Disease Control and Prevention on many topics, including: bioterrorism, willingness of first responders to be vaccinated for smallpox, strategies for encouraging high-risk groups to receive the flu vaccine annually.

He also has worked with acute care hospitals. In one recent project, he identified strategies for improving cardiac referrals to a regional medical center from primary care physicians in outlying areas. He regularly performs patient satisfaction focus groups for hospitals and physician group practices.

Early in his career, Mark worked in healthcare administration. As part of his responsibilities he managed a broad series of community education programs and served on the Board of Directors for a local chapter of the American Diabetes Association.

Mark has written several articles for national healthcare and market research publications. He is a regular speaker for local, regional and national organizations.

Mark also has applied his expertise outside the healthcare arena. Past clients include non-profit organizations, schools and school districts and several different government agencies.