RECENT PROJECTS INCLUDE:

NEW PRODUCT DEVELOPMENT

• Assessing potential positioning for a new pharmaceutical product within its class of medication
• Identifying key features of a new, hospital-based Breast Center

ANALYZING NEW/EXISTING BUSINESS MODELS

• Evaluating ways to enhance referrals to the cardiology program of a regional medical center
• Identifying current standards of care, “treatment pathways” for patients suffering from inflammatory bowel disease
• Differentiating services provided by cardiothoracic surgeons versus invasive cardiologists  

BRANDING, BRAND POSITIONING, BRAND IDENTITY

• Creating a “brand personality” for a new pharmaceutical product
• Developing strategies for engaging AIDS service organizations in a well-coordinated community-wide education/prevention initiative
• Recommending branding strategies for individual medical devices and broader product lines

ADVERTISING ANALYSIS

• Assessing content of a pharmaceutical sales aid
• Evaluating visuals and copy for print ads
• Analyzing storyboards and preliminary creative concepts  

NEEDS ASSESSMENTS/INTERNAL ASSESSMENTS

• Evaluating areas of patient satisfaction/dissatisfaction within a multi-hospital system  

PRODUCT POSITIONING

• Assessing value propositions for a medical device manufacturer